I'm told its different in the USA but for anyone that has a school system that generally starts the day after Labor Day, this day marks the last day of summer holidays. In Toronto it marks the last day of the Canadian National Exhibition. Also called The CNE or THE EX.
The Ex is a hundred plus year old fair that used to be THE place to promote products and win ribbons for your sheep or produce. It got a bit watered down through the years and some things got shunted to other events but it still has a hold on the Toronto mind-set.
Above is a commercial from 1982. It has a jingle that has stuck in the brains of Torontonians for years. We still go. We go and complain its not worth it. We go and complain its to expensive. We go anyway. We go because that's what you do at the end of summer. We go because we've always gone.
I think this year a lot of us went for another reason though they might not have realized it. We went because for two years it wasn't there. There was nothing to mark the line between summer and school. Whats worse the poor old dame was losing money for a couple of years before Covid hit and there was a question as to whether it would be back.
"We've always gone."
That's the thing you see. Think for a minute. How many things in your life can you apply the word "always" too? Not many I bet. The modern world kills the word "always" dead.
People need at least some things to always be there. Change is nice but let me keep at least something. People need an ALWAYS and Toronto needs the Ex.
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